Insights

March 30, 2026

The Video Ad Production Flow: From Organizing Information to the Final Check

Watching video on social is routine now, and more advertisers are taking on video ads, but plenty stall at "where do I even start?" This guide walks the full production flow, organizing the information, building the structure, shooting and editing, and the final check, written for both self-production and outsourcing.

March 20, 2026

TikTok Reserved Brand Ads: TopView, Reach & Frequency, and Branded Mission Explained

TikTok ads split into auction-based performance ads and reserved brand ads built for awareness and engagement. Even regular TikTok advertisers often have little contact with the brand side. This guide explains the three reserved menus, TopView, Reach & Frequency, and Branded Mission, with their specs, costs, and the purpose each one fits.

March 11, 2026

Running Third-Party Posts as Ads: Setup and Cautions for TikTok, X, and Instagram

Influencer PR posts keep filling social feeds, and the market is set to grow for years. Each platform lets you run a third party's organic post as your own ad, which softens the ad feel and reaches beyond their followers. This guide covers what third-party-post advertising is, its benefits, and how to set it up on TikTok, X, and Instagram.

March 2, 2026

Add Impact to Video Ads: Seven Easy-to-Use Motion Graphics Moves

Ever made a video ad that has all the information yet leaves no impression? What matters is that the eye lands on the element you want noticed. This guide covers seven go-to motion graphics moves, from bounce to an animated search box, that add the contrast a memorable ad needs.

February 20, 2026

Four Editing Points That Make a Vertical Video Ad People Want to Watch

A vertical video ad gets swiped away in an instant if it does not catch interest, but editing can change the result sharply. Running raw footage is not enough. This guide covers the five elements editing adds, then four editing points, from changing the motion in the first seconds to pacing the narration.

February 11, 2026

How to Make a Video in Canva, From a Blank Page

Hiring a pro for every video costs time and money and makes casual posting and A/B testing hard. A full editing suite is a steep first step, so this guide makes a video in Canva from a blank page, with the readability craft, character counts, underlays, and fades, that decides whether viewers follow it.

February 1, 2026

What Pangle Ads Are: Formats, Targeting, and How to Run Them to Expand Reach

Want to push a winning creative beyond TikTok to more users? Pangle, TikTok for Business's ad network, delivers into games, manga, and other apps, so TikTok advertisers can expand reach with existing creative. This guide covers what Pangle is, its formats and specs, its lighter targeting, how to deliver it, and the operating tips.

January 23, 2026

The Value of a Generalist Web Designer: For Anyone Who Worries They Have No Strength

Designing banners and sites, writing copy, shooting, running schedules: many designers drift into generalist work and start to worry they have no real strength. This piece reframes that breadth as the strength itself, lays out four advantages a generalist holds, and offers a way to grow a specialty defined by what you do, not by a tool you know.

January 14, 2026

What a Designer Needs to Last Ten Years Is Thinking Power, Not Just Skill

"Can my current skills carry me ten years from now?" Web, UI/UX, video, and AI keep reshaping design at speed. The answer is not chasing every new skill, but building thinking power. Through three shifts, from making requests to solving problems, this piece argues why thinking, not technique, is what keeps a designer relevant.

January 4, 2026

Interview Video Ads: How to Convey the Heat a Banner Cannot, Without a Big Shoot

Purchase ads tend to lead with function and benefits, but buyers also move on emotion: a maker's conviction, a user's experience. Interview-format video carries that heat without a costly brand-CM shoot. This guide covers who should speak, a structure that leads to purchase, the preparation that decides the result, and the cautions to plan for.

March 10, 2026

小紅書×抖音の「二刀流戦略」：2つのプラットフォームをどう使い分けるか

小紅書は「種草（興味を育てる）」、抖音は「収割（購買に転換する）」。2つのプラットフォームの役割分担と協働の仕組みを、五谷磨房・每日鮮語の実例を交えて解説。「同じコンテンツを両方に投稿する」が失敗する理由と、飛輪効果（フライホイール効果）が生まれる条件も明らかにします。

March 9, 2026

中国SNS運営を外部に委託するとき、何を基準に会社を選ぶか

中国SNS代運営市場は玉石混淆の状態です。フォロワー購入・機械翻訳・架空の実績……見分けるための6つの選定基準と、契約前に必ず確認すべき5つの質問を解説。「安さだけで選ぶ」ことが長期的にどんなリスクをもたらすかも明らかにします。

March 13, 2026

抖音（ドウイン）とは何か？小紅書との違いと、日本企業が注目すべき理由

TikTokの中国版である「抖音（ドウイン）」は、月間アクティブユーザー8.5億人超・1日平均利用時間125分の巨大プラットフォームです。小紅書との本質的な違い、ユーザー層の比較、ライブコマースの可能性、日本商品が強いカテゴリを詳しく解説します。

March 17, 2026

KOL・KOCって何者？小紅書のインフルエンサーを使いこなすための基本知識

「有名インフルエンサーに頼めばいい」は大きな間違いかもしれません。KOLとKOCの違い、5段階のピラミッド構造、完美日記の金字塔モデル、費用対効果の測り方（CPC・CPE）、そして水下投放のリスクまで、小紅書インフルエンサー活用の全体像を解説します。

March 12, 2026

小紅書に参入する前に知っておくべき5つのこと｜日本企業が最初につまずくポイント

アカウントの種類と申請要件、中国語コンテンツの壁、最低3ヶ月の養号期間、違反による突然の凍結リスク、そして「バズる1本」より積み上げが大事な理由。小紅書に参入する日本企業が必ず直面する5つのポイントを事前に整理します。

March 7, 2026

クリックされない投稿は存在しないも同然。小紅書の「封面」と「タイトル」の設計術

小紅書でユーザーが最初に見るのはサムネイル（封面）とタイトルの2つだけ。クリックされるか否かはこの一瞬で決まります。バズるタイトルの4つの型、封面デザインの禁止事項、A/Bテスト機能の活用法まで、制作の実践ノウハウを徹底解説。

March 12, 2026

小紅書のユーザーは何者？「爆買い世代」の次にやってきた中国の新しい消費者

爆買い世代とは価値観も消費行動も異なる、小紅書を使う新しい中国の若者とは何者か。都市Z世代、精致妈妈、単身貴族など6つのユーザー層をデータで解説。日本ブランドが「刺さる」理由も明らかにします。

March 3, 2026

投稿しても誰にも届かない？小紅書のアルゴリズムが決める「見える投稿」と「見えない投稿」

小紅書はフォロワー数ではなくコンテンツの質で流量を分配します。初期流量池から始まる段階的な推薦の仕組み、CESスコアの計算式、投稿後6時間の重要性まで、アルゴリズムの全体像をわかりやすく解説します。

March 1, 2026

中国版Instagramと呼ばれる「小紅書」、日本のビジネスに何をもたらすのか

中国のSNSに関心を持ったことがあるなら、一度は「小紅書（シャオホンシュー）」という名前を耳にしたことがあるかもしれません。英語では「RED」とも呼ばれるこのアプリ、日本ではまだあまり知られていませんが、中国のマーケティング業界では今もっとも注目されているプラットフォームの一つです。では、小紅書とはいったい何なのか。そして日本のビジネスにとって、どんなチャンスがあるのでしょうか。