"I want to deliver beyond TikTok, into other apps." "I want a winning creative in front of more users." Pangle answers that kind of reach problem. It is TikTok for Business's ad network, a mobile platform that delivers into games, manga, and other apps on smart devices. Because it runs from TikTok for Business, it is a strong option for an advertiser already getting results on TikTok who wants to expand reach further.
This guide covers what Pangle is, the formats and creative specs, its targeting, how to deliver it, and the operating tips that decide results.
What Pangle is, and why it reaches far
Pangle delivers a seamless in-app viewing experience and a high sense of immersion. Its standout format, the full-screen rewarded video, lets a user earn an in-app reward for watching, so the ad gets watched to the end and the message lands. Reach is wide: apps in the Pangle network draw over 70 million daily active users in Japan, and the network covers 80% of the world's top 100 free game apps. For an advertiser who needs to put a creative in front of many people, that footprint is the draw.
The formats, and where full-screen dominates
Pangle runs five formats. Rewarded video is a full-screen video the user opts into in exchange for free manga or a game reward, so watch rates run high. Interstitial shows full-screen at an app's exit, pause, or switch, in video or still, with a skip option after five seconds, so the opening five seconds carry the click. Native blends into the app content, which lowers the ad feel and lifts clicks. Banner sits at the top or bottom of a running app and stays on screen throughout, with dedicated still sizes of 600×500, 640×200, and 640×100. App-open shows full-screen as the user opens an app, which suits brand awareness on its high visibility.
Full-screen creative carries more than half of Pangle's traffic, and full-screen raises immersion, click rate, and engagement. The traffic skews toward a few combinations.
FormatCreativeTraffic shareRewarded (full-screen)Vertical video24.3%Full-screenVertical video19.6%BannerLandscape image14.7%NativeSquare video7.3%BannerSquare video6.4%
Two more traits help. You manage it alongside TikTok: specify the placement from TikTok for Business and an existing TikTok creative runs as is, with no extra production, account setup, or tag work. And it accepts stills, so you can expand reach quickly even without video on hand.
Creative specs and what to prioritize
The specs cover video, image, and a playable format.
TypeResolutionFileMax sizeVideo (5 to 60s)1280×720, 720×1280, 720×720.mp4 / .mov / .mpeg / .avi500MBImage1200×628, 720×1280, 640×640 (banner also 600×500, 640×200, 640×100).jpg / .jpeg / .png100MBPlayable1280×720, 720×1280.zip5MB
Video runs in every format, but image does not run in rewarded video, so plan around that. A playable lets the user try the app inside the ad. Where video and image are passive, a playable is active, which tends to lift click and conversion rates, and it sees the most use driving game-app installs by letting the user feel the actual gameplay. Preparing every creative shape is ideal; where that is hard, prioritize the high-traffic vertical video and square video first.
Targeting runs lighter than TikTok
Pangle offers fewer targeting options than TikTok, though the basics are there.
OptionTikTokPangleDemographic (region, gender, age, language)YesYesAudience lists (lookalike, custom)YesYesDevice (OS, model, carrier, price, network)YesYesInterest and behavior targetingYesNoSmart targeting and recommendationsYesNo
The interest, behavior, and smart targeting available on TikTok do not run on Pangle. In practice, the Pangle cases that perform well tend to deliver broadly on demographic targeting alone. Rather than setting detailed interest or behavior targeting, simple delivery on age and gender reaches more users and tends to convert better. So when you take on Pangle, ask whether demographic targeting alone can bring enough acquisition, which makes the operating call cleaner.
How to deliver it
The basic flow matches TikTok ads. To deliver on Pangle, set the ad set's placement to automatic or manual and specify Pangle. Automatic placement lets the system deliver across TikTok, Pangle, and the global app bundle (ByteDance's CapCut and the Fizzo reading app). Manual placement delivers only to the placements you check, which suits delivering to Pangle alone, controlling budget per placement, or running different creative per placement. A placement you set cannot change later, so set it with care. Even on automatic placement, you can review results per placement in the report.
Operating tips
The platform behaves differently from TikTok, so a few Pangle-specific habits matter.
The opening five seconds decide the video. On TikTok, a user can swipe to skip at any time, so the first one or two seconds carry the impact. On Pangle, skipping needs a set amount of time, with the shortest, interstitial, at five seconds, so build the creative to hold interest across that five-second window.
Caption for sound-off viewing. The placements include apps like manga readers where people watch with sound off, more so than on TikTok, so add captions or supporting text and confirm the video reads without audio.
You cannot pick the apps, so manage with a block list. Pangle does not let you specify delivery apps in advance, which raises the worry of showing on apps that clash with the brand. You can still review the report after delivery and exclude apps with a block list, so check the placements regularly and exclude poor performers and off-brand apps for tighter delivery.
Use an article LP. In one study of EC performance ads on Pangle in Japan, over 80% of the high-converting landing pages were article LPs. Since Pangle delivers inside apps, the user is there to read manga or play a game, with little buying intent. An article LP that opens with empathy for the problem, names the cause and the fix, explains the benefit, and adds authority or reviews raises that intent step by step and lifts conversion.
Account for the gap with external measurement. The conversion count in TikTok for Business often runs higher than a tool like GA4. One main cause is missing referrer information: iOS and Android native apps generally do not send a referrer, so GA4 records Pangle traffic as "(direct) / (none)" and undercounts Pangle's contribution. Counting methods also differ: Pangle measures conversions directly through a postback, while GA4 leans on referrers and UTM parameters and misses more. So after running Pangle, check whether "(direct) / (none)" traffic has risen.
Run it well, and reach expands fast
Pangle offers deep ad inventory and varied formats, with high visibility and click rates through full-screen rewarded and interstitial ads, plus combined management with TikTok that lets existing TikTok advertisers start with little effort. The constraints are real, though: some targeting is missing and you cannot pick the delivery apps. So analyze results closely after launch, use the block list, cover the creative shapes, and lean on article LPs to keep optimizing. Run well, Pangle holds the potential to expand reach in one move.